Monday, February 24, 2014. How Amazon Uses Web Analytics to Better Understand the Needs of Their Customers. Product Portfolio, Competive Market, and Utilzing Segmentation. Tools, Approaches, and Techniques Utilized to Reach Online Consumers.

Monday, February 24, 2014. Zappos is one of the most successful ecommerce websites. In 1999, founder Nick Swinmurn was shoe shopping at his local mall and could not find anything that was the right style, color or size. After an unsuccessful day of shopping, he went home and went online to try and find a website that sold shoes. Along with using their webs.

Digital Jared - A Guide to Web Metrics, SEO, and Social Media. Sunday, February 23, 2014. Since the company delivers curated advice from shopping experts to save shoppers money, measuring site and product performance is critical. com previously used Adobe SiteCatalyst to monitor visitor traffic and customers, but experienced many challenges with the service. These challenges included in-house development tools that were too complex, high annual.

Monday, February 24, 2014. Zappos Delivers Happiness By Listening. As a premier online retailer, Zappos currently manages 20 niche blogs and several social media sites as well as their popular ecommerce site, Zappos. Utilizing a tool like MarketTraq. Can send customized, visually app.

Sunday, February 23, 2014. HomeAway Uses Data-Driven Attribution to Increase ROI. Is the leading online marketplace for vacation rentals. This company represents almost 900,000 listings of rentals around the world through the websites HomeAway. and multiple sites in other countries. Note that subsequent steps do not appear on the page until each step has been answered, so it takes three clicks on this page to show the phone n.